FISHKA strikes the balance of Easter egg campaign

From the 22nd of March till the 12th of April Easter egg campaign lasted at all OKKO filling complexes within the framework of FISHKA loyalty program.
The feature of Easter egg was that FISHKA program pledged to transfer 1 hryvnya from each thousand of action points, spent by loyalty program participants in exchange for goods, to eleemosynary organization Maltese Aid Service.
According to the campaign results, due to our clients FISHKA program will transfer 7 146. 70 hryvnyas to Maltese Aid Service.
All money collected will be directed for the needs of boarding schools and orphanages.
«This sum may seem nickel and dime so far, – Vasyl' Dmytriv, chief of Concern Galnaftogaz marketing department, says. – The precedent is important here, we made an attempt to do it through the loyalty program, our clients supported such an idea. We will work through the charity issue through FISHKA loyalty program in future».
Special money-boxes were also set for collection of offerings within the campaign framework at OKKO filling complexes. Such money-boxes are traditionally set at our filling complexes starting from 2002 during campaigns' conducting timed to coincide with Saint Nicholas Day and Easter holidays.
The result of this year campaign is 21 536. 95 hryvnyas, collected by our clients and employees. This sum (40% more, than last year) is especially heartwarming because together we will be able to help plenty of children who need this. Thanks all people involved in common initiative!
It is worth emphasizing that Concern Galnaftogaz (OKKO filling complexes network) is the first Ukrainian company to involve charity directly in the loyalty program, engaging clients in the process of offerings' collection. Thus, company's social responsibility also spread on our clients who feel their involvement in honorable affair – helping other.